Everybody wants their business to stand out in their community. It should be the talk of the town; a hub that people gravitate towards because of how unique it is. One way that this can be achieved is by introducing custom art fabrications into your business. Art has the power to communicate and resonate with the public, and by investing in exceptional pieces, your business will surely stand out.
At EG Structural, we believe art brings people together. A well-designed piece can bring out what is truly unique about your property and boost awareness of your brand. Read our article below and learn how public art can enrich your brand equity.
Custom Art Fabrications Act as a Form of Communication
Artistic communication is essential in today’s diverse world because people are more conscious of design elements. Additionally, they’re more conscious about who they decide to shop or use service from. Public art installations are an excellent way for businesses to communicate with their customers by highlighting what makes their business unique.
If you’ve ever taken a long road trip and stopped at a Sinclair gas station, you might have noticed a giant green dinosaur planted in front of the building. It’s obviously another way to highlight the brand’s logo, but it’s also become a beloved sight for travelers. It’s not uncommon for people to stop at a Sinclair station, fuel up on gas and take a picture in front of the green prehistoric statue. It creates a unique experience that can only be made at the gas station chain.
Custom Art Fabrications Help Make Brand Activations Extra Special
In today’s competitive business environment, standing out means creating unique experiences for guests. One way this can be accomplished is through brand activations. Brand activations refer to the process of making your brand known to people by increasing awareness and engagement through a number of marketing functions. One of those functions includes in-store promotions and events.
One way you can make a statement for your brand is by incorporating cool sculpture pieces or large-scale art into your event. Additionally, you can use it to create an overall aesthetic, unique to your business alone. Custom art can give you the power to make your event and business memorable to guests and solidify their return for future purchases.
Public Art Installations Spread The Word… Digitally!
Say what you will about social media, its impact on marketing businesses have been instrumental. Why? Because it allows you to engage with your audience and allows them to share their thoughts about you with their followers. Additionally, when you incorporate a well-designed piece of art into your business, it has a good chance of going viral. Resulting in an increase in brand awareness and more people interested in seeing the work in person.
Art and social media go hand-in-hand, so combining the two can have a tremendous effect on your business. Look at our Roswell, New Mexico Welcome Signs. Since installing these signs, tourists have made it a point to stop and engage with them. If you jump on social media, you’ll see travelers take selfies in front of the signage and continue to journey through the town. The sign creates a fun, interactive way to bring people into the community while highlighting the town’s unique identity.
Enhance Your Brand with EG Structural’s Custom Art Fabrication
At EG Structural we have a passion for creating projects that inspire. For over 25 years, Eric Garcia has provided strong conceptual design to develop timeless public art projects that embody the spirit of our clients. Whether they’re a corporate entity or a municipality, we see what makes them special and design a sculpture that highlights their exceptionality.
If your organization is looking for a private commission sculpture piece, contact EG Structural today and we’ll be in touch with you as soon as possible!