2022 - Page 2 of 2 - EG Structural

EG Structural's Private Commission sculpture for Hine's Development

3 Ways Public Art and Branding Go Hand-in-Hand

While many people may not realize it, art and branding go hand-in-hand. Consumers are very design-conscious and respond positively towards artistic-based communications. With a number of competitors fighting for their attention, having something to set you apart is key to your success. That’s where public art comes in.

Whether you’re a community space or a company, we believe you have a story. At EG Structural, it is our mission to bring it to life. We’re founded on the principle that functional public art can exhibit the incredible identity behind the communities and commercial properties where they stand. Read our article below to learn how art can help push your brand to the next level.

Art is a Form of Communication

Communication is essential in attracting old and new customers by playing a role in highlighting the values of one’s products and company. When you incorporate the right art it can support the company’s corporate identity, history, values, and overall mission. Adding public art to your business brings another level of meaning to your brand.

Public Art Installations Capture Company Culture

Looking to attract and retain employees? Public art is an excellent way to boost morale and beautify your corporate spaces.

Last year, EG Structural had the pleasure of partnering with Hines Development on a private commission project to produce a sculpture for their new Phoenix office. They’re an incredible company with developments across the United States. They’re continuously growing and experienced in what they do. We wanted to capture that in our sculpture piece to highlight the company’s strong company culture.

EG Structural’s founder and artist, Eric Garcia, personally developed several designs that embodied the spirit of this wonderful organization. Finally, one design stuck out from the rest. One that incorporates elements of nature, motion, and growth in an 18×7 foot space to inspire those who see it.

Eric used an assortment of mixed media for the commission project such as wood, styrofoam, paper mache, paper towels, acrylic, and plaster to construct a large tree with leaves falling from the branches. The tree symbolizes the idea of growth and stability, correlating with Hines’ experience and continued expansion.

Public Art and Marketing: Two Peas in a Pod

According to Vadim Grigoryan, a marketer specializing in corporate art projects, “both art and marketing create images.” Art plays a significant role in influencing marketing and advertising across its many mediums. Look at Grigoryan’s Absolut Vodka campaign. He oversaw Absolut’s return to the art world after an absence of more than 10 years by arranging collaborations with prestigious artists from around the world.

Today, Grigoryan teaches students how art engagement helps push a company’s branding even further. Some highlights include:

Creativity is the art of making unexpected connections and it cannot exist without understanding what’s going on in the world.
Implement the principles of citations. “Be a thief, a cocktail-maker,” he says, reminiscent of Picasso’s adage of “stealing” from other artists; find inspiration from the ideas around you.
Creating something radically new requires destruction. ”This sounds scary,” he acknowledges, “but you have to be ready to tear up old ideas.”
Don’t underestimate emotional appeal.
Anything can be art, anything can become media.

Elevate Your Branding With EG Structural

At EG Structural we have a passion for creating projects that inspire. For over 25 years, Eric Garcia has provided strong conceptual design to develop timeless public art projects that embody the spirit of our clients. Whether they’re a corporate entity or a municipality, we see what makes them special and design a sculpture that highlights their exceptionality.

If your organization is looking for a private commission commercial sculpture piece, contact EG Structural today and we’ll be in touch with you as soon as possible!

A lit up outdoor public art installation

Electrify Your Community with the Power of Public Art Installations

Being a part of a community is more than just having cool shops to go to and having a strong support system from local leaders. It’s about feeling like you’re a part of something bigger than yourself. When it comes to creating such a community, public art installations play a heavy role. While some people view public landmarks as a way to beautify spaces (they’re not wrong), art can be used to give life to the community identity.

EG Structural is on a mission to enrich communities with exciting large-scale art installations that drive their economy and beautify their spaces. We’re founded on the principle that functional sculpture pieces can exhibit the incredible identity behind communities and commercial properties. Creating public landmarks has a tremendous effect on what makes our towns special – even when you don’t realize it. Read our blog post below and learn how public art installations can energize your community.

Public Art Installations Create a Sense of Place

When it comes to creating a community identity, look no further than public art. It has the power to create a display that emphasizes everything unique to one’s home. Whether it honors the history, people, culture, or geography, art has a way of bringing out your community’s uniqueness.

As public artists, it is our job to create designs that resonate and highlight the community’s rich history. Doing so results in a deeper pride from residents and connects them with a common landmark.

Public Art Installations Create Appreciation for the Arts

As you may know, large-scale art installations can inspire awe, and draw out deep emotions like happiness, sadness, and anger. Additionally, it can satisfy our appetite for something beautiful and engaging. Art appreciation is in the details, the craftsmanship, the creative vision, and the execution of an idea.

Well-executed public art reveals its meaning over time, influencing repeated visits and greater interest in communities. Additionally, it has the ability to beautify our shared environment and celebrate the things that make us great. Not everyone can visit an art museum or attend a gallery, but public art is for everyone.

Public Art Attracts Tourists and Grows the Economy

According to the U.S. Department of Commerce and the President’s Committee on the Arts, 35.3 million adults say art or a cultural related event influences their choice of destination. This creates a huge opportunity for municipalities to invest in public art installations to invigorate tourism in their cities.

Once the public art piece is installed, communities can use innovative ways to encourage tourism towards their installations. Many cities are incorporating art walks, after-dark tours, and putting marketing towards their landmarks. Additionally, partnering up with local organizations creates unique opportunities for people to encounter art and engage with local businesses.

EG Structural Creates Beloved Community Art Installations

One of the greatest things a municipality can do in its beautification initiative is to partner with an artist. EG Structural develops public art installations that embody what a community is about and attracts individuals to the landmark. Moreover, our work will grab the attention of out-of-towners and generate a new source of tourism dollars. We have a passion for public art, and fully believe it can set your city apart from the rest. Contact EG Structural today to learn how our founder and artist, Eric Garcia, can help beautify your city.